Karina Besprosvan is the multicultural, award-winning, extensively published & cited analytical researcher and featured industry speaker.
Karina is an engaging speaker, workshop facilitator, and coach, with a vast experience interacting with universities, governments, Fortune 500 companies & small business what gives her a strong understanding of the market. She identifies trends that disrupt global industries, and help to land and reshape organizations and brands. She is also an active member of OpenExo, and volunteer for different social for good organizations.
Her latest research -and work in progress book- “GenZ RuleZ” is focused on new generations and how to help developing better integrations with families, societies, and brands. She delivers awaken speeches and workshops for small groups, or the general public, around, the future in societies, organizations, brands, and cities.
Previously Karina served as Regional Business Intelligence Director – Strategic Planning, Insights and Analytics with OmnicomMediaGroup from 2010-2015. Karina was responsible for the integration, adoption and training of proprietary strategic systems, media tools and research methodologies across 19 countries, making available regional and local developments for clients. She also managed a Training Unit, coordinating and teaching in-house both virtually and personally around Latin America, covering topics such as digital migrations, how to generate insights, planning tools, and analytics. Before, she was OMD’s Research director Chile since 2003. In 2006, her unit received the award “Best Research LATAM unit from OMD”, a distinction posted by the company’s CEO.
Beginning in 2009, Karina served as an Esomar Representative, organizing membership, managing information, papers, and webinars, and organizing research events. Since 2010, she also served as a Board Member of I-COM International’s Congress, a global event about digital analytics. She holds university degree in Marketing, Advertising, and Sociology, in Argentina, a diploma in Business Planning from Westminster University, London, Master’s degree in consumer behavior from UAI University Chile, and an Innovation and Market Hack certificates from Idea center, at MDC, Miami.
At Future Innovation Labs, Karina leads Future Talent Incubator.